Tag: Brand identity

Creating a consistent brand identity is crucial for any business, and it all starts with a brand style guide. This guide helps ensure that everyone on your team presents a unified vision of your...

When it comes to marketing, Liquid Death has truly set themselves apart as a brand to learn from. They have taken the concept of healthy beverages and turned it into a sought-after brand, revolutionizing...

User research has become a crucial aspect of many organizations, yet it is facing a crisis due to layoffs and lack of connection to business metrics. Erin Weigel, a specialist in conversion design, highlights...