Tag: Bid strategies for successful lead generation
Choosing the Best Bid Strategy for Lead Generation Campaigns: A Comprehensive Guide
Value-based bidding is a crucial strategy for lead generation campaigns, allowing marketers to prioritize conversions that drive higher revenue or meet specific business goals. By assigning different values to various conversion actions, you gain...
Managing Controversial UGC: Expert Tips for Smart Brands
Dealing with user-generated content (UGC) can be a challenge for brands, as seen in the case of Celsius on TikTok. False claims about the...
