Tag: Ad targeting

Google Ads has recently introduced updates to keyword prioritization and query matching controls to help advertisers better optimize their campaigns. These updates include brand inclusions and brand exclusions, along with AI advancements that have...

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was...

The rise of AI-generated content has made it increasingly difficult for search engines and users to distinguish between genuine information and regurgitated content. As a result, Google and other search engines are defaulting to...