Tag: A/B testing

As a marketing assistant, I once made an email campaign mistake. I spent hours creating what I thought was the perfect message, but the analytics showed low open and click rates. The issue? Neglecting...

Conversion Rate Optimization (CRO) measures the percentage of people who take a desired action on your site, such as signing up for an email list or making a purchase. Without benchmark numbers, it's hard...

User experience (UX) metrics are essential tools for identifying areas where users struggle and succeed when using a website or app. By collecting data on various metrics, designers, developers, and product managers can make...