Google Ads has recently introduced new AI features to enhance video campaigns for advertisers. With video content accounting for over 65% of internet traffic, leveraging AI video enhancements can streamline the optimization of PPC campaigns.
How do AI Video Enhancements Work?
The AI video enhancement tool in Google Ads utilizes smart automation features to improve videos in various ways. This feature is enabled by default but can be easily disabled if needed. To access the AI video enhancements settings, navigate to your Google Ads campaign settings. If you are setting up a new campaign, ensure to select “Sales” as the goal and “Video” as the campaign type to enable this feature. Within the campaign settings, you can find the AI video enhancements under “Additional settings”.
Types of Enhancements Available
Google’s AI video enhancements offer marketers two key areas for optimizing video assets. The first enhancement type focuses on creating additional video sizes and ratios. This feature can transform horizontal videos into vertical and square versions, including ratios such as 1:1, 4:5, and 9:16. By adapting videos to different sizes, they can provide a better viewing experience for users on mobile devices.
The second enhancement type involves generating shorter versions of video ads. If you have a lengthy video that may not retain user attention, Google’s AI can identify key moments within the video to create condensed versions while preserving the original message and appearance. These shorter video ads will automatically run after passing a quality review, offering a more concise and engaging experience for viewers.
Benefits of Using AI Video Enhancements
As marketers navigate through the demands of Q4, time and resources become crucial factors in campaign optimization. By utilizing Google’s AI video enhancements, marketers can streamline their creative assets and achieve optimal results within budget constraints. Some advantages of incorporating video enhancements into your campaigns include reducing workload and budget, automating the optimization of creatives, improving campaign effectiveness, and potentially boosting conversions.
In Summary
Google’s AI video enhancements provide a valuable tool for marketers looking to enhance their video campaigns effortlessly. By automatically generating different video sizes and ratios, as well as creating shorter versions of lengthy video ads, these enhancements aim to save time and reduce manual editing efforts. As marketers face increasing demands in Q4, leveraging AI video enhancements can help streamline workflows, enhance campaign effectiveness, and drive conversions while staying within budget constraints.