Earning your Google Ads Certification is a valuable step in demonstrating your expertise in online advertising. Whether you are a recent graduate, starting a career involving Google Ads, or simply looking to expand your knowledge, becoming certified can open up new opportunities and showcase your skills to potential employers.
Google Ads Certification serves as a baseline learning effort to showcase your exposure to PPC and managing Google Ads campaigns. Many employers consider this certification as a minimum requirement for job applications, while others include it as part of their onboarding and training processes. It can also be a great starting point for your own self-guided learning journey, especially in less corporate environments or if you are looking to enhance your skills independently.
In addition to individual certifications, many agencies and organizations are part of the Google Partners program. To be a part of this program, agencies must meet certain standards, including having a certain number of certified individuals within their teams. These certifications may need to be in specific specialty areas to meet the program’s requirements.
What Is Google Ads Certification?
Google Ads Certification is a process through which Google recognizes marketers as experts in online advertising. Upon passing the certification exams, individuals receive a personalized certificate and can contribute to their company’s Google Partner credentials if affiliated with a company.
Over the past few years, Google has made several changes to its certification exams, increasing the number of topics covered. However, the rapid pace of changes in Google’s platform has not always been reflected in the exam content. Despite this, obtaining Google Ads Certification remains a valuable achievement for professionals in the digital marketing industry.
How To Earn Your Google Ads Certification
Step 1: Get Started In Skillshop
To begin the certification process, navigate to the Google Ads Certification platform within Skillshop. If you are a first-time user, you will need to create a new account. It is important to ensure that the account you use for certification is the one you want to be certified through.
If you work for an agency or company, you may be required to use your work email address for certification. It is crucial to link your certification to the email address associated with managing Google Ads to keep things organized.
For returning users, be sure to verify that your Skillshop profile is linked to your Google account correctly to avoid any issues with certification. Google is in the process of migrating its systems, so additional linking and verification steps may be necessary.
Step 2: Select Your Exam
Once you have set up your account, navigate to the Google Ads Certifications page within Skillshop to choose the exam you want to take. Google offers a variety of certification exams covering different aspects of online advertising, such as search, display, video, and more.
Select the certification exam that aligns with your interests and expertise. If you are new to Google Ads, starting with the Google Ads Search Certification is a good option. However, you can choose the certification that best suits your goals and career path.
Step 3: Prepare For Exams
Google provides training content for each certification, ranging from basic educational information to more in-depth resources. It is essential to go through the training modules, even if you have prior experience with Google Ads, as the exam content may include new features and updates.
The training content is tailored to each certification, covering topics such as AI-powered ads, shopping ads, measurement, and more. Take the time to review the materials and complete the knowledge assessments to ensure you are prepared for the exam.
Step 4: Pass The Assessment
To become certified, you must pass the assessment for the specific certification by achieving a minimum percentage of correct answers within the allotted time. If you do not pass the exam on your first attempt, you can retake it after a one-day waiting period.
Upon passing the assessment, you will receive a certification for that particular product focus area. You can continue to pursue additional specializations to enhance your credentials and expertise in Google Ads.
Regardless of your certification status, it is essential to keep track of your certifications and maintain a digital record for future reference. Google’s platform is constantly evolving, so staying up to date with the latest changes and features is crucial for success in online advertising.
The Google Ads Platform Is Ever-Changing
As you embark on your journey to become Google Ads certified, remember that the platform is constantly evolving. Stay patient and diligent in your preparation, and be prepared to adapt to new features and functionalities in Google Ads.
Whether you are new to paid search ads or a seasoned professional looking to enhance your skills, obtaining Google Ads Certification can significantly benefit your career. By following the steps outlined in this guide and dedicating time to study and preparation, you can achieve your certification goals and showcase your expertise in online advertising.
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