SERP features are additional elements on a search engine results page that provide more information than just a regular search result. These features can help or hinder your competitors, so it’s important to understand how they work.
Recently, there have been updates to the SERP features that can be tracked. Now, you can evaluate a site’s organic rankings and SERP feature rankings separately. This allows for a more detailed analysis of a site’s performance on Google.
Some of the new SERP features that are now being tracked include buying guides, discussions and forums, questions and answers, and popular stores. Tracking these features can provide valuable insights into your competitor’s strategies and help you identify new opportunities for growth.
It’s important to track SERP feature data because simply ranking first on Google may not be enough to attract your target audience. Google is showing more SERP features to help searchers find information quickly, so it’s essential to understand how these features impact your visibility.
One way to use SERP data in your SEO strategy is by conducting competitive analysis. By analyzing your competitor’s SERP feature strategy, you can identify which features are driving the most traffic to their site. This information can help you create content that is optimized for these features and improve your chances of ranking higher on Google.
Additionally, tracking SERP feature volatility using tools like Semrush Sensor can help you stay ahead of changes in your industry. High volatility among SERP features could signal an opportunity for your site to gain more visibility.
Overall, understanding how SERP features work and utilizing data on these features can help you build a more competitive SEO strategy. By analyzing your competitor’s performance on Google and tracking changes in SERP features, you can find new opportunities for growth and improve your site’s visibility online.