In 2024, the world of blogging continues to thrive with millions of posts being published daily. According to the Content Marketing Institute, 76% of B2C marketers and 79% of B2B marketers use blogs as a key distribution channel for their content. Additionally, there are a total of 104 million bloggers globally, including 32 million in the US alone. WordPress alone sees around 70 million posts created by users, while Tumblr hosts over 600 million blogs.
When it comes to promoting blog content, social media, email marketing, and SEO are the most popular channels. According to Orbit Media, 83% of internet users read blogs at least once a month. This shows the power and reach of blogs in today’s digital landscape.
The benefits of blogging are significant, with 82% of bloggers reporting some results from their efforts. Adding video or audio to blog posts can further enhance their performance, with 34% and 38% of bloggers seeing strong results when incorporating these elements. Tech marketers especially find blogs to be a highly effective distribution channel, with 44% stating that it produces the best results for their organizations.
In terms of content, the typical blog post length is around 1427 words, with how-to articles and lists being the most popular formats. Bloggers tend to publish content between 500 and 1500 words, with only 14% opting for posts longer than 2000 words. It takes an average of 3 hours and 51 minutes to write a blog post, and posts that include 7 or more images receive 55% more backlinks.
AI adoption is also on the rise in the blogging industry, with 65% of bloggers using AI at least sometimes. AI is commonly used to generate ideas, write headlines, and create outlines for blog posts. This shows how technology is playing an increasingly important role in content creation and distribution.
Overall, the world of blogging in 2024 is vibrant and diverse, with a wide range of opportunities for businesses and individuals to share their thoughts and connect with audiences. Whether you’re a seasoned blogger or just starting out, these statistics provide valuable insights into the current trends and practices in the blogging world.