Zumba, the iconic dance-fitness brand, has teamed up with Samsung Health to offer users exclusive access to a variety of Zumba classes led by expert instructors. This collaboration aims to bring Zumba’s dynamic workouts to a wider audience and provide Samsung Health users with diverse and engaging ways to improve their well-being.
Samsung Health’s Joonil Choi expressed excitement about integrating Zumba’s energizing workouts into the app, highlighting Zumba’s decades of experience in the fitness industry. Alberto Perlman, Zumba’s co-founder and CEO, shared his enthusiasm for the partnership, emphasizing Zumba’s mission to help people achieve happier and healthier lives through dance and fitness.
This collaboration with Samsung Health is Zumba’s latest direct-to-consumer move, following a partnership with the virtual reality workout platform FitXR. The partnership with FitXR, described as a “game changer” by FitXR’s CEO Sam Cole, was driven by user feedback requesting more dance class options.
In addition to these collaborations, Zumba recently unveiled an app in 2024 to make it easier for fans to find and book in-person classes, as well as access on-demand fitness content for all levels. Perlman hinted at Zumba’s direct-to-consumer initiatives in a previous interview, emphasizing the brand’s goal of familiarizing more people with Zumba and driving them to in-person classes at gyms and clubs.
Despite the rise of digital fitness platforms, Zumba remains one of the most popular group fitness classes worldwide, known for its high-energy and engaging workouts. The partnership with Samsung Health signifies a new chapter for Zumba as it continues to expand its reach and impact in the fitness industry.
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